My God Don't Play About Me
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The Story −
Sacred Art, drawn heavy and reverent, worn where the world can read it.
The Make +
Comfort Colors 1717 garment-dyed heavyweight cotton, boxy drop-shoulder fit. The art is printed heavy so it soaks into the fibres, not sitting on top like a plastic patch. Made to order in Sydney.
The Run & The Seal +
Exactly one hundred of this design will ever be printed. When the last is claimed it goes to the Vault and never reprints. The number on your tag is real. No restock, no fake urgency.
Macro · Comfort Colors 1717The Cloth
A heavyweight garment-dyed tee that arrives already broken in.
The body is the Comfort Colors 1717, the garment-dyed heavyweight streetwear built its name on. The whole shirt is dyed after it is sewn, so the colour sits soft and lived-in. The art is printed straight into that cotton, soaking into the fibres. You feel the weight the moment it lands, and the print ages with the shirt instead of cracking off it.
inside out
on reverse
Checkout Opens On Drop Day
This is the flow. When Run 001 opens, checkout runs card, Apple Pay and Shop Pay in AUD, and your piece is numbered as it prints. The Watch walks through this door before the public, at founder pricing.